2011年12月，亚马逊出资$500,000，直接出版电子书；2012年，亚马逊将出资$6 million 支持电子书的直接直接出版：
•Reach a new audience - Distribute books through the Kindle Owners'' Lending Library and reach the growing number of US Amazon Prime members. •Earn a whole new source of royalties - Earn your share of $500,000 in December and at least $6 million throughout 2012 when readers borrow your books from the Kindle Owners'' Lending Library. •Promote your book for free to readers worldwide - The newly launched Promotions Manager tool will allow you to directly control the promotion of free books. •Instant feedback - Check real-time performance of your books in the Kindle Owners'' Lending Library.